With social media advertising, you can often start to see results immediately. Whether that be sales, higher return on ad spend or lower cost per lead. Meta can put your ads in a honeymoon period which offers quick results but is hard to initially maintain.

So it’s important to note, that more significant and steady growth typically takes place after a longer partnership when we’ve had time to implement our full strategy. So whilst we may see a quick spike, it’s the longer growth we’re focusing on.

From experience, collaborating on a broader strategy over a longer period gets clients their best results as we have the time to implement the strategy, measure the data and make improvements.

To create successful ad campaigns, I’ll need to understand your business goals, target audiences and customer journeys, plus any specific offers or promotions you want to highlight. 

If you would like to provide any creative content you want to use in the ads, such as brand imagery and promotional videos we can use those or discuss creating them for you.

I will also need some sales insights, such as what your best-selling products are, what your average order value (AOV) is, and any email databases you currently utilise.

To run the ad campaigns, I’ll need access to your advertising accounts; I can guide you through the process.

Open, honest and regular communication is key to tailoring your ad campaigns to your needs while working together.

When working on your ad campaigns, I’ll be continually analysing your results. If I identify any areas for improvement, I will refine and monitor the ads using data-driven optimisation, to ensure the campaign performs as expected.

We will have honest and transparent conversations at every stage of the campaign to understand performance and the factors that might be influencing it.

I don't make any client sign long term contracts so at any time you are free to end our working relationship.

During my initial call with you, we can discuss your budget and how I can work within that.

If you haven’t yet decided on a budget, we can discuss your goals and I will provide you with recommendations for an ad budget that aligns with your margins and can still get the best from utilising social media advertising.

While larger budgets can potentially generate results faster, I can also develop effective strategies for smaller budgets. I’ll work with you to ensure your ad spend is allocated efficiently to achieve the best possible results.

I’ll provide transparent reporting on the performance of your social media ad campaigns, on either a weekly or monthly basis.

These reports will include key metrics, such as ad spend and ROAS (return on ad spend).

I’ll analyse the data in each report to discover insights into performance, and make ongoing recommendations for improvement.

With social media algorithms constantly evolving, I’ll be continually monitoring your ad performance to optimise them for the best results.

Having been in this space for 15 years, my expertise in social media advertising extends across various industries. From retail to healthcare, I can assist with social media ads in any industry.

The ads results, demand and delivery techniques will change but the fundamentals of a successful strategy remains the same with any account in any industry.